Reinventing the Organization: Implementing The Market-Oriented Ecosystem

Traditionally structured companies are burdened by disconnect between the fast-paced speed of the market and the weight of hierarchies and bureaucracy. Moving systems that were meant to remain stagnant, as traditional companies are, feels heavy and uncomfortable. However, by reinventing the fundamental structure of a business and implementing the “market-oriented ecosystem,” companies increase the speed with which they meet new opportunities, win in the marketplace, and build confidence among stakeholders.

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